Advertising and Publicity company, Almeria, Spain

"Problems can only be solved by people who have them.  You have to try and coax them into seeing ways in which they can help themsleves."  Sir John Harvey-Jones MBE 1924-2008, The ' Troubleshooter ' 

Have your sales gone a bit flat?

Are things not working out quite the way you expected?

You must identify and fix it. 

Business troubleshooting with respect to marketing and sales is almost the reverse of planning marketing.

Usually it is due to one of three primary marketing components which you must isolate, analyse and fix:

• The message and its consistency
Is your message clear, concise and attention-getting?  Is it creating an interest, a desire, and a call to action?  Does your message relate to YOU, your company, product or service and does it relate to the challenge that you are resolving? Is it consistent and frequent?

• The vehicle
A vehicle is something that takes you somewhere. If it is not taking you where you want to go, you need a new vehicle. Then re-test that one. Different audiences require different media.

• The target audience
When a tree falls in the forest at night, who hears it?  You could have the best message and the best vehicle but your potential buyer just doesn’t get it.  So nothing is marketed, no one acts, there are no potential buyers and no sales.

Troubleshooting is not only about trying to find out what the problem is, but what the problem is not.

"All truths are easy to understand once they are discovered; the trick is to discover them."
Galileo